Critical Analysis of Advertising Message
Who is the intended audience of the message?
The target audience is middle-aged women. Housewives that read Good Housekeeping.
The target audience is middle-aged women. Housewives that read Good Housekeeping.
What elements of the message make it an effective (or ineffective) form of persuasion?
How Chef Boy-Ar-Dee positions its product in the copy as authentic Italian is persuasive since it is canned ravioli. The illustrations also give it an elegant edge that make it persuasive.
How does the message utilize and/or influence popular culture?
Convenient foods were becoming more and more popular. As people's schedules became busier, the need for fast food was in demand.
Comprehensive Analysis
Describe the theme of advertising that you choose:
- What they are selling- Ravioli
- The time period the ad would fit into- 1964, 60's
- The advertising method they used- Magazine, Good Housekeeping. This ad focuses and illustrations and bold headlines. Their selling point is comparing their product to country authenticity and specialty, since Italy is known for it's pasta.
- Why the item or product would be important to someone from that time period- Processed foods made convenient in cans reflects a fast paced society with busy lives. More women started to become employed.
How advertising is a reflection of and a form of culture during the time period
Identify examples and portrayals of various ethnic, racial, and other stereotypes
-The ad features an elegant white couple in a fine dining setting. This was very appropraite and desirable during this time period.
-The ad features an elegant white couple in a fine dining setting. This was very appropraite and desirable during this time period.
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