Hamilton Watches, 1929

Critical Analysis of Advertising Message

Who is the intended audience of the message?
-The intended audience are grown women ages 18 - 35. This ad appeals to the independent working woman who went to college or is in college and can afford these watches.

What elements of the message make it an effective (or ineffective) form of persuasion?
-This is an effective form of persuasion because it tells an emotional story that women can aspire to. The layout is also easy to follow and includes attractive illustration.

How does the message utilize and/or influence popular culture?

-This ad came out right before WWII started. More women were finding their independence during this time and would soon take the place of men in the work force. These watches look elegant and expensive, making it something women would want to earn.

Comprehensive Analysis 

Describe the theme of advertising that you choose:

• What they are selling- Watches
• The time period the ad would fit into- 1929
• The advertising method they used- This ad tells an emotional story of a young women who ended up successfully graduating college. The ad includes both an attrative model to advertise the product and the product itself.
• Why the item or product would be important to someone from that time period- This ad was intended for the upper class who could afford a nice watch as a graduation present. This ad was right before the start of WWII and the depression has not ended.

How advertising is a reflection of and a form of culture during the time period

Identify examples and portrayals of various ethnic, racial, and other stereotypes
-The woman depicted in the advertisement is fair and attrative. She is the ideal female college graduate during this time.

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